The track only really took off after he and some famous friends made a webcam video ecstatically lip-syncing it - causing countless other teens to do exactly the same thing. “Call Me Maybe”’s fairy godfather was none other than Twitter’s second-most-popular user, Justin Bieber, who likely took to promoting this song by an unknown fellow countrywoman out of some kind of deep and dutiful national pride. But at the same time, it was a distinct product of the viral age. (I contend that its genius was all in the chorus’s strings - a gilded, heavenly frame placed around an everyday moment of infatuation.) “Call Me Maybe” was a throwback to romance and delayed gratification at a time when every other month brings a magazine story declaring those things dead it was a halcyon memory of the days when people actually talked to each other on the phone. “Call Me Maybe” was as transcendent as it gets: World-uniting, mood-improving, warm-and-fuzzy pop. After finishing third on Idol and toiling away in the Canadian music scene for a few years (runnin’ through the 6 with her woes, as it were), Jepsen did indeed catapult into superstardom with her unavoidable, bubblegum-glommed smash “Call Me Maybe.” If you hate this song, you are probably the sort of person who has recently frowned at a puppy. This prophesy turned out to be both true and false. Dev Hynes and Carly Rae Jepsen Debut New Song
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